We believe in harnessing the power of nature and science in our products. Pure beauty comes from within. 

I was the host of a beauty television show in Korea for 15 years. During that time, I came across endless cosmetic brands that claimed to contain high performance ingredients but failed to deliver what they promised. I felt it was unethical to feature these on my shows, so I decided to leave my television career and went straight to the cosmetic manufacturers to learn the real science of anti-ageing skin care.

I discovered what active ingredients conventional beauty products really contain, and their true cost. I was shocked by the results. That's when I made it my mission to change the industry, and after years of research and clinical studies, I created TRU.HYAL 100.

Many skin care brands claim their product will deliver anti-ageing and clear skin. In fact, it’s only the loss of Hyaluronic Acid that causes dryness, dark spots, wrinkles, and lack of firmness.

TRU.HYAL 100 targets them all. It has been formulated thanks to our patented, state-of-the-art technology that maintains its low molecular weight, which is necessary to ensure it penetrates directly into the deep layers of your skin.

TRU.HYAL 100 delivers unparalleled results, backed by science.