Clean Beauty Science

Our clinically advanced formulations combine clean, honest skincare with advanced technology and the transformative benefits of Korean beauty to offer a pared-down, yet truly effective approach to stronger, healthier, younger-looking skin.

Clean Ingredients

Extensive Clinical Studies

Long-Lasting Results

Why Freeze-Dried Technology?

✔️ No water, No preservatives, No artificial ingredients. Freeze-Dried capsule Technology delivers pure ingredients.

✔️ This next-generation technique maintains the potency and molecular structure of ingredients like nothing else

✔️ Hyaluronic Acid is one of the purest and most tolerated anti-aging ingredients available in skincare

✔️ Our freeze-dried capsules have been researched and clinically proven by the Korean P&K Skin Research Centre

✔️ The same freeze-dried technology is used in medicine to treat internal surgical wounds and burns

Our Promise To You... And Your Skin

✔️ Crafted with low and high molecular Hyaluronic Acid, our capsules deliver 100 hours of hydration from just one use

✔️ Suitable for all skin types, each product works to instantly hydrate and plump the skin for a youthful glow, every day

✔️ All products have been created to offer maximum potency, immediate benefits AND long-lasting results

✔️ The entire range is formulated with clean ingredients, is preservative free and never tested on animals

Our Founder & Her Philosophy


"TRU.HYAL 100 delivers unparalleled results, backed by nature and proven by science."

Eun-Jung's story

Eun-Jung was the host of a beauty television show in Korea for 15 years. During this time she experienced countless cosmetic and skincare brands, many of which failed to live up to her expectations.

Thanks to a dedicated passion to Korean skincare and a desire to learn the true science of anti-ageing, Eun-Jung decided to leave her television career to embark on a new and exciting journey. She headed straight to the cosmetics manufacturers to learn the cost and concentrations of active ingredients in conventional beauty products. And let's just say she was shocked by the results.

These observations drove Eun-Jung's desire to shake up the industry. And so, after years of research and clinical studies, she created TRU.HYAL 100 - a range of clean, honest skincare formulations proven to deliver the undeniable benefits of pure Hyaluronic Acid straight to the skin.

Many skincare brands claim their products defy age and offer clear skin, but the natural loss of Hyaluronic Acid is the root cause of most skin concerns including dryness, dehydration, wrinkles and a lack of firmness.

Utilising the same freeze-dried technology used in medicine, TRU.HYAL 100 was created to stimulate this loss of Hyaluronic Acid by dispatching the perfect combination of low and high molecular Hyaluronic Acid deep into the skin. Our patented blend has been proven to enhance your TRU inner beauty and offer incredible results, with every use.